A better way to prove marketing performance.

Make data- and dollar-driven decisions to maximize marketing results, prove financial impact, and speak the CEO’s and CFO’s language.

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Make data and dollar-driven decisions.

You need to make snap decisions and pivot your marketing plan quickly and confidently.

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Measure financial and business impact

Measure what matters by clearly aligning your marketing plan to strategic business outcomes.

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Speak your CEO's and CFO's language

Marketing needs to be fully engaged in the boardroom. Elevate your performance reporting.

Revup Your Marketing Financial Performance

Dashboard

You've got problems.

Do these sound familiar? You're not alone.

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Plan Disruptions

Are RAM (Random Acts of Marketing) and SOS (Shiny Object Syndrome) killing your ability to execute?

Analytics

Budget Chaos

With expenses big and small flying left and right, are you unable to make quick pivots to your plan and go, go, go?

Analytics

Fuzzy Results

Struggling to convert "vanity metrics" into dollars and cents that the board and C-suite understand?

We've got answers.

Revup solves these fundamental challenges.

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Business Alignment

Align your plan, budget, and goals to keep your team focused.

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Budget Optimization

Track every expense so you always know exactly where you stand.

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Measurable Performance

Clearly report ROI immediately so you can pivot quickly and effectively.

Features

Revup is a CMO’s best friend for strategic marketing planning, business scenario planning, budget management and proving financial impact.

Build Your Marketing Playbook

Too often your marketing playbook sits on the virtual shelf as a PDF or slide deck and isn’t at your team's fingertips when strategic decisions like budget allocation and media buys are made. In Revup, your playbook (i.e. Target Market, Key Messages, Competitors, Sales Alignment, etc.) is right there while you're managing budget and measuring program performance.

Define Your Strategic Goals

Your success starts with full alignment of business goals and the outcomes marketing will be measured on. Map business goals to marketing objectives and key results so it’s crystal clear what’s expected, and those expectations actually move the needle for the business. Revup ensures you have precise OKRs (Objectives & Key Results) that are related to each program in your marketing plan.

Calculate Business Value

Marketers frequently fall short of expressing marketing value in terms executives and investors understand and care about. Translate marketing outcomes to financial impact your CEO and CFO will get – not only revenue and pipeline but also those intangible outcomes related to brand-building and customer success.

Allocate and Assign Budget

Time to pitch all of those spreadsheets and wondering which one is the right version. Measuring marketing ROI starts with complete mastery of your budget. Revup makes it fast and simple to organize your budget, allocate funds and reallocate on the fly. Give ownership and clear accountability to your team as you see fit.

Delegate Expense Management

Every dollar counts! You need complete visibility into your expenses – what’s spent, what’s contracted, what’s allocated, and what’s available. Get flexible expense management you can delegate to your team without the worry of breaking spreadsheet formulas or over-writing changes. And your data is easily exported to share and reconcile with accounting.

Conduct Scenario Planning

What’s the plan if we get cash infusion? How about if we need to make cuts? Compare scenarios side-by-side in advance so you can visualize not only how budget will be allocated differently, but also how performance expectation should be adjusted and how ROI will be impacted.

Prove Financial Performance

Revup helps you speak CEO/CFO and prove the financial impact marketing has on the business. Businesses rightly demand accountability from marketing before providing more budget. But marketing insists on the requested budget to be held accountable to what may otherwise be unattainable expectations. Revup ends this “chicken-and-egg” situation by giving both parties what they need.

Manage Multiple Teams

Marketing reporting structure is never one-size-fits-all. Whether you manage one marketing plan for your business or you split it by product line, division, subsidiary, or geography; Revup allows you to define multiple teams with multiple plans along with roles and visibility control for leaders, directors, and individual contributors.

Plans & Pricing

Agility

Agility

$350 $438 / per month

  • Build out your budget and marketing playbook
  • Track every expense with instant visibility
  • Align marketing goals to financial outcomes
  • Measure total business impact of marketing
  • Automate with custom 3rd party integrations
Performance

Performance

$500 $625 / per month

  • Build out your budget and marketing playbook
  • Track every expense with instant visibility
  • Align marketing goals to financial outcomes
  • Measure total business impact of marketing
  • Automate with custom 3rd party integrations
Leadership

Enterprise

$800 $1,000 / per month

  • Build out your budget and marketing playbook
  • Track every expense with instant visibility
  • Align marketing goals to financial outcomes
  • Measure total business impact of marketing
  • Automate with custom 3rd party integrations

Plans & Pricing

Starter

Maximize your marketing budget
Free
Free
 

Agility

Maximize your marketing budget
$350
$438
per month

Performance

Measure total marketing ROI
$500
$625
per month

Enterprise

Manage multiple business units
$800
$1,000
per month

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