One of the troubling things we saw was that CMOs were being moved to executors of the strategy rather than being the ones to help create the strategy.

With 75% of CMOs feeling heightened pressure to “do more with less,” tangible outcomes that directly impact the bottom line are the only meaningful indicators of marketing’s effectiveness.

Short-Term Pressures: Companies focused on the next quarter often fall into the trap of quick fixes and subpar strategies—prioritizing immediate profits at the expense of sustainable growth.

It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions.

Collaboration between the CFO and CMO is the secret ingredient for fueling the engine of growth, profitability, and long-term success in the B2B SaaS industry.

Understand the P&L in your business. Understand what sales really mean to the business and the bottom line. Because too often you look at a marketeer and think all they talk about is the customer. I am very customer-centered but you have to be commercial too.

Most CMOs don’t come from a financial background or hold an MBA. The average marketing leader is typically not as well-versed in the terminology that their board of directors and c-level executives use routinely to make financial decisions.

Successful CMOs must be able to articulate how factors like product-market fit, positioning, and reputation impact the bottom line, and build consensus around the need for a more balanced approach.

Successful CMOs must be able to articulate how factors like product-market fit, positioning, and reputation impact the bottom line, and build consensus around the need for a more balanced approach.