Features
Revup is a CMO’s best friend for strategic marketing planning, business scenario planning, budget management and proving financial impact.
What can you do with Revup?
Total Marketing ROI Measurement
Executive ManagementMeasure total marketing ROI to prove financial impact so you can secure the budget and trust you need to succeed. Revup helps you speak the CEO's language and prove the financial impact marketing has on the business. Executives and investors rightly demand accountability from marketing before providing more budget. But marketing insists on the requisite budget to be held accountable for meeting what may otherwise be unattainable expectations. Revup ends this “chicken-and-egg” situation by giving both parties what they need.
Business Value Calculation
Financial ImpactCalculate the clear financial value of your entire revenue funnel and every key result so that you can see quantifiable business impact in real-time. Marketers frequently fall short of expressing marketing value in terms executives and investors understand and care about. Translate marketing outcomes to financial impact your CEO and CFO will understand – not only revenue and pipeline but also those intangible outcomes related to brand-building, talent retention, and customer success.
Objective & Key Result Tracking
Business AlignmentDefine marketing objectives and align to business goals so you can strengthen your role in strategic planning. Your success starts with full alignment of business goals and the outcomes on which marketing will be measured. Map business goals to marketing objectives and key results so it’s crystal clear what’s expected, and that those expectations move the needle for the business. Revup ensures you have precise OKRs (Objectives & Key Results) that are related to each program in your marketing plan.
Budget Management
Strategic FocusMaintain complete control and visibility of your budget so you can eliminate waste and ensure accountability. Time to pitch all those spreadsheets and stop wondering which one is accurate. Measuring marketing ROI starts with complete mastery of your budget. Revup makes it fast and simple to organize your budget, allocate funds and reallocate on the fly. Give ownership and clear accountability to your team as you see fit.
Expense Management
Data ManagementStreamline and delegate expense tracking so you can confidently report your financial situation immediately. Every dollar counts! You need complete visibility into your expenses – what’s spent, what’s contracted, what’s allocated, and what’s available. Get flexible expense management you can delegate to your team without the worry of breaking spreadsheet formulas or over-writing changes. And your data is easily exported to share and reconcile with accounting.
Marketing Playbook Builder
Build and manage your marketing plan to ensure tight alignment with your budget allocation and strategic objectives. Too often your marketing playbook sits on the virtual shelf as a PDF or slide deck and isn’t at your team's fingertips when strategic decisions like budget allocation and media buys are made. In Revup, your playbook (i.e. Target Market, Key Messages, Competitors, Sales Alignment, etc.) is right there while you're managing the budget and measuring program performance.
Scenario Planning
Agile ExecutionCreate and compare marketing plans to demonstrate different financial outcomes so that you can set realistic executive expectations. What’s the plan if we get a cash infusion? How about if we need to make cuts? Compare scenarios side-by-side in advance so you can visualize not only how budget will be allocated differently, but also how performance expectation should be adjusted and how ROI will be impacted.
Team Management
Control & FlexibilityCreate and manage multiple teams to match your organization structure and financial requirements. Marketing reporting structure is never one-size-fits-all. Whether you manage one marketing plan for your business or you split it by product line, division, subsidiary, or geography; Revup allows you to define multiple teams with multiple plans along with roles and visibility control for leaders, directors, and individual contributors.
