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A B2B CMO's Guide to Marketing Budget Planning

Learn how to align business expectations with marketing investment and get budget approval.

Article

Is Marketing A Cost Center Or A Revenue Center?

This perception changes everything when it comes to successfully growing a successful business. How is your marketing function viewed?

Article

Marketing Expense Management Is Key To CMO Role

CMOs need to manage expenses to be taken seriously. Can you answer the question, "What business value has our marketing investment produced?".

Article

How to Quantify the Business Value of Marketing

There's no one way to quantify the business value and financial impact of the marketing function. Revenue and pipeline attribution are only part of the picture.

Article

Maximize Business Growth with a Marketing Plan Cycle

Follow a systematic and structured approach to strategic marketing planning. But don't set it and forget it. Implement a marketing plan cycle.

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Resources

A B2B CMO's Guide to Marketing Budget Planning

Is Marketing A Cost Center Or A Revenue Center?

Marketing Expense Management Is Key To CMO Role

How to Quantify the Business Value of Marketing

Maximize Business Growth with a Marketing Plan Cycle

5 Bad Landing Page Examples & How We Would Fix Them

How Agile is Your Forecasting Process?

Inclusive Marketing: Why and How Does it Work?

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