Free Marketing Budget Management Tool
Manage your marketing budget to the dollar for maximum results. Build trust with leadership through transparency so you can focus on execution.
Let's face it, we're in marketing because we love creativity, strategy, and growth—not spreadsheets. But as a CMO, being fluent in the language of the CFO and CEO is essential. To truly lead in marketing, you need to answer the critical question: “What business value are we getting from our marketing investments?” Talking about OKRs, KPIs, MQLs, SQLs, and CPCs is important, but it’s only part of the equation.
- Clearly demonstrate marketing’s impact on the bottom line
- Gain a bigger role in shaping the company’s strategic direction
- Have a say in how the marketing budget is built (not just follow it)
Then mastering your budget is key.Why? Because financial insight and accountability are what separate the good from the great. You need to show that every dollar in your budget counts and that you’re putting those resources to their best use—no exceptions.
Knowing your budget inside and out lets you stay agile with your marketing strategy. Even if Finance tells you they've got the numbers covered, it's still vital for you to track your expenses in real-time so you can be in control. You need a clear picture of what’s been spent, what’s contractually committed, what’s planned, and what’s still available to make informed decisions on the fly.
Strong budget management isn't just a skill—it's the foundation of your journey toward marketing leadership and greater business impact.
Free Marketing Budget Management
You can manage your marketing budget and expenses for free with Revup Marketing. Go to Plans & Pricing and select the Free plan.
Revup is marketing financial management software that helps you align and track your budget, expenses, and goals to clearly convey marketing’s total business impact in financial terms so you can plan effectively, pivot quickly, and execute confidently. Revup brings executive, financial, and marketing leaders together to make smart marketing investment decisions that lead to business success.
Why is it free? There’s no catch. While there is a lot more to Revup with aligning business and marketing objectives, calculating business value of your outcomes, and measuring total ROI, sometimes you just need baby steps – and step 1 is stepping up your budget and expense management.
When you’re ready to do more, you can easily upgrade at any time.
Allocate Budget Strategically and Track Usage
Use Revup to allocate your marketing budget across Campaigns, Overhead, and Talent categories. Easily pivot and move budget where its needed. Keep track of your burn rate.
Delegate Expense Management to Your Team
Confidently delegate expense management to team members and know exactly what’s spent, contractually committed, or still available to move.
