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A B2B CMO's Guide to Marketing Budget Planning
Learn how to align business expectations with marketing investment and get budget approval.
Resources
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Is Marketing A Cost Center Or A Revenue Center?
This perception changes everything when it comes to successfully growing a successful business. How is your marketing function viewed?
Article
Marketing Expense Management Is Key To CMO Role
CMOs need to manage expenses to be taken seriously. Can you answer the question, "What business value has our marketing investment produced?".
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How to Quantify the Business Value of Marketing
There's no one way to quantify the business value and financial impact of the marketing function. Revenue and pipeline attribution are only part of the picture.
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Maximize Business Growth with a Marketing Plan Cycle
Follow a systematic and structured approach to strategic marketing planning. But don't set it and forget it. Implement a marketing plan cycle.