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Until then, check out some of the most recent resources we’ve published about marketing financial performance. We cover topics like:
- How to measure the real business value of marketing.
- How to calculate and present your budget proposal.
- How to conduct annual marketing planning.
- How to benchmark your marketing spend.
Marketing Expense Management Is Key To CMO Role
CMOs need to manage expenses to be taken seriously. Can you answer the question, "What business value has our marketing investment produced?".
How to Quantify the Business Value of Marketing
There's no one way to quantify the business value and financial impact of the marketing function. Revenue and pipeline attribution are only part of the picture.
Maximize Business Growth with a Marketing Plan Cycle
Follow a systematic and structured approach to strategic marketing planning. But don't set it and forget it. Implement a marketing plan cycle.